March 10, 2014
Joules is a relatively new brand yet has become a very popular over the last few years, with shops and concessions popping up wherever you look. Joules is an example of lifestyle brands and how their product range grows when people start to buy into the brand. Joules started with primarily clothing yet home ranges have now grown and people want to buy into this look. Their designs are fun, colourful and depicting of enjoyable country living. Functional yet in trend and fun, I can see why Joules is growing.
March 3, 2014
Spring is on its way and the new arrivals at French Connection Home look at fresh, textural and natural pieces which make the ideal designer beach house look ready for the warmer weather.
French Connection: http://www.frenchconnection.com/category/homeware/homeware.htm
February 26, 2014
The Great British Sewing Bee is back on our screens. The programme sees amateur sewers take on challenges each week for one to be crowned the best home sewer.
We saw how the Great British Bake Off took the UK by storm, with a trend for baking coming back into fashion. Will it now be the turn of the Great British Sewing Bee? Take a look my Great British Sewing Bee collection from stores and designers…
1. John Lewis: www.johnlewis.co.uk
2. The Blueberry Patch: www.theblueberrypatch.co.uk
3. Quirky Bee: http://quirkybee.co.uk/
4. Also Home: www.alsohome.com
5. Sarah Moore: www.sarahmoorehome.co.uk
February 21, 2014
A micro home is a compact structure that cleverly optimises the available space to create a living environment that is comfortable, practical and affordable. Micro Homes may become a new way of living and an alternative and answer to some of the problems that face us regarding Urbanisation, and a problem economy. The rise in Micro Home living may also occur due to the lifestyle changes of people. These are all points that are adding to this pattern in the ‘micro living’ trend.
‘The tiny house movement has emerged in the last few years as more than a trend. What began as a few individuals following the lead of folks like Jay Shafer of the Tumbleweed Tiny House Company is now a new, rich architectural typology.’ (Zieger 2011, p.7)
Small is Beautiful
Lidewij Edelkoort, a Trend Forecaster has created the prediction ‘Small is Beautiful’ for Spring/Summer 2014. She has combined the idea that in times of crisis, beauty is found in small ideas and this will develop trends in small dwellings, small collections made by brands and small silhouettes in fashion style.
One thing she points out is that ‘social relationships will be valued more than ever, enjoying real time and real experiences.’ The micro home trend meets this as they are intimate spaces that let people enjoy the important things in life and not be effected by consumerism.
Small Dwellings – Lidewij Edelkoort describes how small spaces are comforting and make us feel protected. Today people are increasingly using their homes in this way as a escapism from the outside world and Edelkoort describes how small architectural archetypes share a carefree spirit.
Urbanisation and Economic Crisis
As the world suffers in the aftermath of the recession as well as a rising population there is a bigger discrepancy between the number of homes that are required and the amount of homes that are available than ever before. Financial security, better job prospects and shorter commuting times are enticing people to move into urban areas, further increasing the demand for affordable housing.
“The world’s urban population has more than quadrupled since 1950, more than half of us live in urban environments for the first time, and the trend is accelerating.” (Calthorpe 2011, p. 3)
Calthorpe forecasts an “urban future”, meaning that, unless addressed quickly the current housing problem will continue to get worse. From this it can be seen that Micro Homes could be an option for this urban crowding and solution to affordable housing if developed in the correct way. People have already taken this idea on board such as the Freedom Room for example and the case studies I have looked into all demonstrate this is a viable and livable solution.
Many Micro Homes come under the category of sustainable living. Sustainable living is already a strong trend that is increasing in awareness. People are wanting to live more environmentally and are thinking about the future. Micro Homes have become influenced by this trend and many are created using sustainable materials.
Dwelle is an example of this. Dwelle is a company that produces highly sustainable micro buildings . The whole design is completed using environmentally responsible materials and eco energy systems. No style or design is lost through this and the homes are still livable and stylish spaces. Dwelle stress the importance that small homes do not lack good design and space and they are livable environments that can fit everything one needs.
The idea that compact homes also make less impact on the environment is one that confirms living small is a solution to the environmental problems we face in the future.
The Good Life
Smart Wellbeing has become a key issue as people seek out intelligent health options and recognise that self-improvement boosts quality of life.’ (Kjaer 2013)
Many people today are looking for the good life. To escape the day to day life of the city and take a step back and enjoy living well and increasing their quality of life.
‘Helplessness and being unsure about the future are creating anxiety and panic in a concerned population who feel there is a sense of urgency to make a change in the way they live’ (Talbot 2012, p.6)
‘Although most of us are living in cities, we are seeking the simple things in life. We seek imperfections of natural materials, highlighting out thirst for simplicity and honesty. Uncomplicated design that embraces privacy, warmth, clean air and an abundant source of natural lighting…’ (Talbot 2012, p.80)
All of these points demonstrate how the current economic and social situations are making people want to live ‘The Good Life’. Many of the Micro Homes are a solution to this way of living and are physiologically impactful and reference the needs of people from the above quotes. Micro homes have also been identified by some sources as a way of helping us to break free of our materialistic nature and shed some of the negative values that capitalism instils in us all.
February 17, 2014
Bleached Driftwood is an decorative off set of the predicted Fall/Winter 14 trend, Back to Nature trend. With people buying natural materials and being more environmentally aware this trend depicts the colour schemes and style that I predict for a near future interior design trend.
A follow on from the recent popular industrial style, this trend will have functional furnishings, and warn out but stylish influences. This trend brings together washed out fabrics, subtle tones, driftwood style furnishings and natural materials. With people looking for longevity in interior design, Bleached Driftwood provides a timeless look that is cheap to create yet stylish in appearance.
1. http://www.osborneandlittle.com 2. http://www.alsohome.com 3. http://media-cache-ec3.pinimg.com/236x/d1/23/dc/d123dcd577e616a24c4ec52e494432d8.jpg 4. http://www.frenchconnection.com/category/homeware/home.htm 5. Own photograph 6. http://www.thewhitecompany.com
A Kitsch Fairytale
This trend I have named ‘A Kitsch Fairytale’, is a combination of a number of elements. This trend prediction is inspired from popular culture and how its influence is creating a new trend.
The popular culture of the contemporary Eastern world is having an increasing influence on us. To begin, the Korean pop star Psy and his hit Gangnam Style took the world by storm. I feel the impact it has had on the world is bringing a popularity to this genre of pop and it will filter down into the design world. The fashion sense in the Gangnam style video is reflective of the K-Pop style – neon, retro, colour and sparkle. Fashion always has a large impact on interior design trends and if this remains popular we may see this be transferred into our homes.
In association to this, Japanese street fashion is known to be individual and extravagant. Japanese street fashion is about the freedom to dress how they want and to fight against conformity. The idea is becoming more and more popular and is now a craze in Japan.
‘It is characteristic of a strong desire for personal transformation through fashion and dress.’ (Fukai & Vinken 2010 ,p.116)
This fashion sense has already began to emerge in the streets of Britain. People are beginning to be more individual and taking on board the above belief of the Japanese.
The popularity of the kitsch, pop and fun elements of Japanese fashion and Korean pop music videos may come down to the ever impacting economic situation. The recession has played a large part in the reasons behind many of the current interior design trends. It could be said that this trend prediction is an escapism from the down fall, and the bright colours, cheery personality and fight of conformity are helping people get back on their feet.
The final factor that has inspired the thought for this trend is the rise of kitsch items like robots and garden gnomes. The latest advert by IKEA has caused a lot of discussions and even controversy where people have complained about the killing of the garden gnomes. The advert has had an ironic, opposite effect whereby gnomes have become popular again.
I predict the combination of these elements will bring a trend that will help people recover from the hard times of the recession and people wont take themselves so seriously. The trend will branch into interior design and decoration will become bright and colourful and furnishings will be kitsch, retro, fun and a bit out there!
1. Kawamura, Yuniya (2012) Fashioning Japanese Subcultures. London: Berg 2. http://www.bodieandfou.com 3. http://www.fastcocreate.com/1682802/ikea-reveals-heart-of-darkness-within-every-garden-gnome 4. http://www.fermliving.com 5. https://clippings.com/store/masako-sato 6. http://www.notonthehighstreet.com 7. http://www.bodieandfou.com 8. http://www.chocovenyl.co.uk
February 13, 2014
Back to Nature
Economic and social changes are the main reasons behind this future trend prediction. The roots of this trend can currently be seen in certain aspects of design yet it can be predicted that it will grow and become more of a lifestyle rather than a fad trend in the future. This trend forecast being ‘Back to Nature.’ Back to Nature summaries the idea that people are looking to live more environmentally friendly and more economically aware.
At the moment people are already moving towards this natural way of living. To begin with there has been a rise in eco products such as natural paints, and even a popularity in organic food and natural ingredients, down to the rise in assorted teas. This also links into the category of buying locally, where we have seen an increasing trend of people purchasing their food from local farms and companies rather than depending on the large supermarket chains.
In regards to design a number of innovative items have been created for more sustainable living. Plant air purifiers and green walls are examples of this. Product design is that is eco friendly is also becoming a factor on designers minds.
This trend will have a global impact as it develops over time. With the urban popularity increasing it can be predicted that rooftop allotments for independent living will rise and greener more natural interiors will be designed with nature in mind, as an escapism of urban life and a look towards a more environmentally aware future.
1. http://earthbornpaints.co.uk, 2. http://www.greenovergrey.com/photo-gallery/images/InteriorGreenWall.jpg, 3. Talbot, Amanda (2012) Rethink: The Way You Live. London: Murdoch Books 4. http://www.romo.com/collections/prints-weaves/ortega/zamera 5.http://www.ecocentric.co.uk 6.http://www.rowenandwren.co.uk
Gentleman at Home
This trend prediction is based upon changes in society. It is all about the increasing rise of men spending more time at home. This is mostly down to the arrangement of the home and the roles that males and females had in the home. The study of gender has been one that has been studied in depth over the years. It was know for the women to stay at home and do all the housework whilst the men went out to work, but since the 1960s these roles have started to change dramatically. ‘husbands and wives have never before had such similar workloads’ (Davis 2011, p.46) See figure one, below. It is this change, were society is showing a equality in the roles of men and women, that is creating a push for this trend forecast.
Figure One: (Davis 2011, p.46)
In addition, with the rise of people working from home brings a greater work and home mix, thus, men spending a lot of their time at home and getting more of a say in how the interiors are designed. I feel that homes will start to reflect a male presence and decoration will become more masculine. The mood board reflects this prediction and draws upon the male influence. The furniture will become strong and heavy. A feminine touch will remain in the decoration and soft furnishings with classy wallpapers, timeless fabrics and a subtle touch of colour being applied.
1. http://www.osborneandlittle.com 2. http://www.occa-home.co.uk 3.http://www.minimalisti.com/wp-content/uploads/2011/11/Male-kitchen-in-blue-and 4.http://www.occa-home.co.uk 5. http://www.ralphlaurenhome.com
February 10, 2014
What is a trend?
Trends are all around us and have become an essential part of the consumer world. People follow trends directly and indirectly of a consequence of what is happening in society. Trends aren’t just relating to the latest fashions but also relate to bigger influences in the way society is moving.
“A trend can be emotional, intellectual and even spiritual. At its most basic, a trend can be defined as the directing in which something (and that something can be anything) tends to move and which has a consequential impact on the culture, society or business sector though which it moves.” (Raymond 2010, p.13)
In relation to interior design trends have a large impact upon the discipline, whether it be a decoration trend, a trend in colour and even goes to as far to how social and cultural changes change the layout and use of the home. Society and world changes are having a bigger impact on interior design more than ever and designers have to follow these movements to be aware of the future trends.
What is trend forecasting?
Trend forecasting is a vital part of the elements that make up interior design and leads the developments that make interior design the way it is today. Trend forecasting is predicting the future trends in all aspects of life and design based upon in depth research.
Who are trend forecasters?
“By definition and activity, trend forecasters are lifestyle detectives: men and women who pend their time detecting patterns or shifts in attitudes, mindsets or lifestyle options, that run against current thinking or how people normally behave, live, dress, communicate and trade.” (Raymond 2010, p.12)
Trend forecasters research the current world situations and the directions that social and economic circumstances are taking, to predict trends, both short and long term. These trends, over time, translate into consumer trends and transfer into the mass market, or develop into a new way of living, in which designers have to be aware of and design to adapt to this new cultural and social changes.
Trends that become mainstream are more often than not predicted by Trend Forecasters. Most trends would have ran though a lifespan process, from the start of the trend (the trend forecast) to the trend being adapted into the mass market and eventually diffused out. This is known as the Diffusion of Innovation by Everett Rogers. The Diffusion Theory system indicates the popularity and following of a trend.
‘It does so in the form of an S-shape curve, the lower part of the S being occupied by our Innovators and Early Adopters, the upper parts by our Early Majority, Late Majority and Laggards.’ (Raymond 2010, p.19)
Henrik Vejlgaard’s Diamond Shaped Trend Model:
Henrik Vejlgaard’s Diamond Shaped Trend Model is a mapping system that allows trend forecasters to map rough calculations to how long a trend will last based upon the trend influences, such as, the area people live, levels of technology available and cultural elements to name a few. Vejlgaard predicts that home design lasts five to seven years upon his rough calculations off plotting the speed of a particular trend through each of the shaded zones on the diagram left, below.
By using trend theories trend forecasters can identify the mapping process of the predicted trends and how long they predict they will last. They can also look at how different influences can be found in different areas, for example, a city compared to the countryside. A good example of how Henrik Vejlgaard’s Diamond Shaped Trend Model helps trend forecasters is
‘City dwellers, for instance, may be keen to buy into all trends organic and rural but people in the country may want the urban ideal. Therefore a trend towards living the rustic ‘good life’ might not be adopted in the countryside at all – because there it is neither new nor, given the hardships such a life can bring, even desirable.’ (Raymond 2010, p.25)
Trend forecasters can also use the Diffusion Theory to see where the trends are heading and their peaking points and from this is anything can be learnt or predicted as a follow on.
It can be seen that trend forecasting is an in depth and complicated discipline, but an essential one, to indicate where social, economic, cultural and political trends are heading and how they are influencing and changing the world we live in.
Right: Henrick Vejgaard Diamond Shaped Trend Model (Raymond 2010, p.25)
Information from own website © 2013 Erika Davies:
February 3, 2014
Introducing Pantone’s colour of the year – Radiant Orchid…
‘Radiant Orchid blooms with confidence and magical warmth that intrigues the eye and sparks the imagination. It is an expressive, creative and embracing purple—one that draws you in with its beguiling charm. A captivating harmony of fuchsia, purple and pink undertones, Radiant Orchid emanates great joy, love and health.’ (Source – Pantone: http://www.pantone.co.uk/pages/index.aspx?pg=21129)
This colour may not to be everybody’s taste; I myself took a while to adjust to this strong colour but have found using it within different elements of a room can really bring a space to life. Try the Radiant Orchid with a turquoise or teal to bring a dramatic, bold new look to an interior. This colour is set to be a very popular trend within fashion, beauty and interiors in 2014 so whether it is a splash of colour on the walls, new accessories or simply an new orchid flower for your home, this is the colour to invest in this year.
January 30, 2014
Tartan has been very popular with fashion this winter and its influence has spread into interior design. Spring still seems to be in the far too distant future so some of these tartan home accessories would bring warmth and a new look to your home…
1. Anta: http://anta.co.uk/
2. Zoffany: http://www.zoffany.com/
3. Mulberry: http://www.occa-home.co.uk/
4. Anta: http://anta.co.uk/
5. Ralph Lauren Home: http://www.ralphlaurenhome.com/default.aspx
January 11, 2013
H & M have four new trends for Spring 2013. Their Home products are known to be fun and colourful. H & M provide affordable yet tasteful interior accessories to brighten any home and to bring it up to date. Their trends and product styling photographs are all well linked to current interior design trends. Here are the four new trends below:
H & M Home: http://www.hm.com/gb/department/HOME